May 21, 2011 Subject:
Enough patriotism to make milk curdle
"1942 and America responding quickly to the crime of Pearl Harbour, answering the call of liberty and freedom.." goes the intro. OR in other words,- "If Germany hadn't persuaded Japan to form an Axis allegiance and given them daft ideas about attacking America we might have sat here for another 3yrs ignoring the plight of Europe and leaving England to fight on alone." [Now you can't stop the US from starting wars!] This film starts with five minutes of bombastic armaments factory footage and booming nationalistic twaddle that makes you wonder if you're not sitting infront of an RKO newsreel, so massaged and spun is the 'reality' of it. By the end of this section you almost forget what the film is supposed to be about... err 'milk', yes that's it - 'milk'. Maybe they're going to show us how they extract dairy products from the bomb bays of B29 bombers, or tickle the tummies of M3 Stuart tanks as they roll of the production line and plug a teat full of white ammunition into the hole where the gun normally goes..?
Then, at last, the saving grace... 15mins of superb albeit VERY GREY, not black and white,footage of up-to-the minute milking parlours, dairies, and bottling/packaging lines... complete with cartons drenched inside and out with liquid parafin [for the M3 Stuarts presumably] all of which is superb and very watchable. I especially love the section where the cartons twirl down wire tracks into the filling machine.
However, the film cannot resist closing with more footage of US military might [this time Naval], seemingly pushing home the message that if you drink enough milk and eat enough cheese and butter you'd enjoy travelling overseas to kill a few funny looking foreigners. "Yes folks, don't miss another three years of carnage, DRINK MILK, EAT CHEESE, KILL, KILL, KILL!"
A superb little production film sadly marred by some very over-egged Johnny-come-lately chest beating.
September 19, 2005 Subject:
I Moo for Milk!
Oh yes. Now HERES the milk film Ive ben waiting for. A lot of the films about milk on the Prelinger archive are great, but this one I believe is the best!! After one of the most Jam Handyish what the heck is this film going to be about? Movie beginnings in the history which Ive been watching these movies, which features men building tanks, planes etc for the War, (coincidentally, all of these men are white), the narrator says, we need other things! Like Leather! Leather comes from cows, which also produce milk! The final revelation of what this film is about only comes in at four minute mark!! So now the narrator talks about how powerful milk is, what kind of cows produce it, how the milk is produced, packaged, tested, etc. Very interesting to watch, it also goes over some assembly lines of cows, something that I never knew they did. And then, to complete this film full cycle, we return to war footage!! Huzzah!
May 29, 2004 Subject:
A fine addition to the "White" genre ("White Wonder", "White Magic"), this milk promotional film has all the great industrial film elements. The narration is typical of the genre; you can almost hear the suit and tie. The fine musical score ranges from martial/industrial for the war production scenes, to jaunty for the city scenes, to pastoral for cows in the field. There is, of course, a re-enactment of the great Mr. Borden's revolutionary efforts to bring the milk industry into the modern age. And, as with most WWII industrial films, it's subject is directly tied to winning the war, by the thinnest of threads...
There are many great moments here, including the reference to "a silent army of milkmen", the washing of the udders, and an appearance by Elsie the cow.
You couldn't make a better parody of the typical Prelinger film.